Best Companies

Want to motivate your millennials?

Posted by Jordan Saxby on 09-Dec-2014 10:19:58

As human beings, we love to bundle similar things together into categories or groups, rendering them easily identifiable by their shared traits. For example, most of us would agree with statements such as 'cars have four wheels', even though the Morris Minor only has three; or 'birds fly', despite the fact that penguins can't.

Generalisations give us a sense of organisation and control, even if they don't always ring true. A particular habit of human beings, known as in-group-favouritism, means that we typically ascribe more negative traits to people outside of the groupings which we belong to. According to this PwC study, Millennials may be one group on the receiving end of this rather nasty habit of ours - the study notes that “[M]any, but not all, stereotypes about Millennials are untrue”.

Here at Best Companies, we like to test such hypotheses for ourselves. So, in the spirit of discovery, we opened up our private companies data set, re-filled our analysts' caffeine drips, and got to work.

Taking four areas frequently debated in relation to the Millennial workforce (how we motivate them, work-life balance, how much they love social media, and their focus on environmental and social issues), we aimed to find out if Millennials react and report in the same way as their predecessors. Here's what we discovered.

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Topics: gen Y, research

Best Companies

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